Find out exactly why your best customers bought, so more of your best leads say yes.

I use AI too, for transcripts and spotting patterns, so I can spend my time on what it can't do. AI can only analyse what's already been said, and your reviews and sales calls only capture what customers chose to say in public or in front of a salesperson. People don't open up to a bot. They open up to a person who's genuinely interested in them and makes them feel safe enough to say what they really think. So AI does the busywork, and I do the conversation.

Brilliant, that puts you ahead of most. But customers speak differently to the company they pay. With your team they're polite; with an outsider they're honest. They'll tell me what nearly put them off, who else they looked at, and what they actually tell colleagues about you.

Great, keep them. Reviews tell buyers you're good. Interviews tell you why, in words you can put straight into your ads, homepage and sales emails.

I write the invitation for you to send and handle all the scheduling and chasing, at a time that suits them. Being asked about their success is flattering, and they can be featured too.

Your customers are your most precious asset, so I treat them that way. You approve the invitation and the questions before anyone is contacted. Every interview is private, and nothing is published without your approval and your customer's.

That's some of the most valuable material you'll ever get, and it stays private. You'll hear it from me, privately, with what to do about it.

I've done exactly this in-house at SmarterQueue, interviewing customers whose stories became case studies, testimonials and content right across the buyer journey. That's why I'm taking just three founding clients at a founding price, in return for a case study. And you only pay the second half after you've heard the first interview.

Content agencies make content. Positioning consultancies work from what your team already knows, and some don't interview customers at all. I do both: the research that tells you why people really buy, and the proof that convinces the next buyer.

You'll have your first insights and assets within the first month. How fast they turn into more customers depends on how you use them, which is why the first month includes a map of exactly where each one goes.

One Month has no ongoing commitment. Three Months is a three-month commitment at a lower monthly price, then month to month.

Yes, happily. Recordings and transcripts are stored privately and shared only with you. Every customer agrees to the recording before we start, and raw files are deleted 90 days after the project ends unless you'd like them kept.

Most customers love the chance to be in the spotlight. If they'd like to, we feature them and their company in the episode and clips, which gives them free exposure to your audience. If a customer would rather stay private, you're welcome to offer a thank-you such as a gift card, at your own cost.